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Redund and Cancellation Policy

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I reviewed the full policy you uploaded. Your existing version already discloses Stripe, but only at a basic level: it says card data goes through Stripe and Willow retains limited transaction information.  I expanded that substantially to reflect Stripe’s current guidance, including that Stripe can process transaction, device, cookie, authentication, fraud-prevention, and related information. Stripe specifically tells businesses using its services to disclose this type of processing to customers. 

I also corrected “event plan or subscription level” because you told me Willow is selling one-time purchases rather than subscriptions, and I incorporated your Single Event, Two-Event, and Unlimited Events structure. Your existing policy also already has strong coverage for photo ownership, guest uploads, QR/link sharing, moderation, account deletion, and retention, so I preserved those protections. 

Willow Privacy Policy

Effective Date: September 28, 2026
Last Updated: September 28, 2026

Operator: Willow
Contact: privacy@thewillowevent.com
Website: www.thewillowevent.com
Location: New Jersey, United States

Willow ("Willow," "we," "us," or "our") provides an event photo-sharing platform that allows hosts to create events, share event access through QR codes or links, collect photos from guests, manage event galleries, create and share event content, and purchase access to Willow services.

This Privacy Policy explains what information we collect, why we collect it, how we use and store it, when it may be shared, and the choices available to you.

This Privacy Policy applies to the Willow website, mobile application, guest upload pages, payment-related functionality, and related services (collectively, the "Services").

By using the Services, you acknowledge the practices described in this Privacy Policy.

1. Who This Privacy Policy Applies To

Willow may be used by three primary types of users:

  • Hosts — People who create a Willow account and create or manage events.
  • Guests — People who access an event through a shared link or QR code and may upload or view photos. Guests may use certain Willow features without creating an account.
  • Viewers — People who access a shared event album, gallery, highlight reel, or other shared event content.

2. Information We Collect

The information Willow collects depends on how you use the Services.

2.1 Account Information

When you create a Willow account using email and password, we may collect:

  • Email address
  • Display name
  • Password information in hashed form
  • Internal account identifier

Passwords are stored using secure hashing. Willow does not store your password in readable plaintext form.

2.2 Google Sign-In

Willow may allow you to sign in using Google.

If you choose "Continue with Google," we may receive information authorized through Google's authentication process, such as:

  • Email address
  • Display name
  • Profile picture URL
  • Account or authentication identifier
  • Session information necessary to keep you signed in

Willow does not receive or store your Google password.

Willow does not obtain access through basic Google Sign-In to your Gmail messages, Google Drive files, contacts, calendar, or other Google account content beyond information authorized for authentication.

Google's processing of information is governed by Google's own privacy policies and account settings.

3. Event Information

When a host creates or manages an event, Willow may process information including:

  • Event name
  • Event date
  • Event settings
  • Event purchase or access level
  • Event cover image
  • Uploaded photographs
  • Photo approval and moderation settings
  • Event QR codes and links
  • Highlight reels
  • Information necessary to organize and operate the event

Willow may offer paid access options including a Single Event purchase, Two-Event Package, Unlimited Events option, or other purchase options displayed at the time of checkout.

These purchases may be associated with the applicable Willow account or event so that we can provide the services purchased.

4. Photos and User Content

Willow allows hosts and guests to upload photographs and other supported event content.

Uploaded photos may be stored together with information necessary to associate them with the appropriate event.

You retain any ownership rights you have in content you upload to Willow. Uploading content does not transfer ownership of that content to Willow.

By uploading content, you provide Willow with the limited permission necessary to host, store, process, reproduce, display, transmit, and otherwise handle the content for purposes of operating and providing the Services.

You should only upload photographs or other content that you have the right or appropriate permission to share.

5. Guest Uploads

Guests may be able to participate in Willow events without creating an account.

When a guest uploads photos or interacts with an event, Willow may process:

  • Photos selected by the guest
  • An optional display name entered by the guest
  • A randomly generated browser or device identifier used for abuse prevention and moderation
  • Limited technical information necessary for security, rate limiting, troubleshooting, and reporting inappropriate content

The random identifier used for guest moderation is not intended to be a hardware identifier such as an IMEI, MAC address, or advertising ID.

Willow may temporarily process an IP address or related technical information for security, fraud prevention, abuse prevention, and rate-limiting purposes.

If a guest reports inappropriate content and another identifier is unavailable, limited IP-derived information may be used to prevent duplicate or abusive reports.

Some guest preferences, such as a remembered display name or previously reported-photo list, may be stored locally in the guest's browser rather than in Willow's database.

Guests are not required to provide an email address simply to access supported guest-upload functionality unless a particular feature clearly requires one.

6. Shared Events, QR Codes, and Links

Willow is designed to make sharing event photographs simple.

Event hosts may distribute QR codes or links that provide access to an event.

Depending on an event's settings, anyone who obtains the event link or QR code may potentially be able to access approved event content.

Users should therefore treat event links and QR codes as sharing credentials and distribute them only to appropriate people.

Pending photographs awaiting host approval are intended to be accessible only through authorized host or moderation functionality.

Once photographs are approved for a shared event gallery, they may be visible to people who have access to that event.

Willow cannot control what another person does with a photograph or other content after that person has legitimately viewed, saved, shared, or downloaded it.

7. Photo and Media Permissions

Willow may request access to photos or media on your device when you choose to upload content or save Willow-generated content.

Depending on your device and operating system, Willow may request access necessary to:

  • Select photographs for upload
  • Upload selected photographs
  • Save generated QR posters
  • Save highlight reels
  • Save other event-related media

Where supported, Willow may use operating-system photo selection tools that allow you to choose specific photos.

Willow does not require location, contacts, calendar, SMS, call-history, health, biometric, or microphone access for its current core functionality unless a future feature clearly requires such access and appropriate notice or permission is provided.

8. Payments and Stripe

Willow uses Stripe as a third-party payment processor for paid Willow services.

Paid options may include:

  • Single Event access
  • Two-Event Packages
  • Unlimited Events access
  • Other one-time purchase options that may be offered in the future

The price, features, and applicable limitations of a purchase will be displayed at or before checkout.

Information Processed During Payment

When you make a purchase, payment and transaction information may be provided directly to Stripe.

Depending on the payment method and Stripe services used, Stripe may process information including:

  • Name
  • Email address
  • Billing information
  • Payment method information
  • Transaction amount
  • Currency
  • Date and time of purchase
  • Information about the service purchased
  • IP address
  • Browser or device information
  • Cookies or similar technologies
  • Information used for authentication, security, fraud detection, and fraud prevention

Willow does not directly receive or store your complete credit or debit card number, CVV, or complete bank-account credentials when those details are entered directly through Stripe's payment interface.

Information Willow May Receive

Willow may receive and retain limited information relating to your transaction, including:

  • Stripe payment or session identifier
  • Customer or transaction identifier
  • Amount paid
  • Currency
  • Payment status
  • Purchase date and time
  • Willow product or event associated with the purchase
  • Refund or dispute status
  • Limited information necessary to identify and support the transaction

We may use this information to:

  • Confirm and activate purchases
  • Associate purchases with Willow accounts or events
  • Provide purchased services
  • Maintain transaction history
  • Process refunds
  • Respond to payment disputes or chargebacks
  • Prevent duplicate or fraudulent transactions
  • Provide customer support
  • Maintain accounting and tax records
  • Comply with applicable legal requirements

Stripe may process personal information for its own permitted purposes, including payment processing, authentication, security, fraud detection and prevention, loss prevention, regulatory compliance, analytics, and operation and improvement of its services.

Stripe's collection and processing of personal information is also governed by Stripe's own privacy practices.

For additional information about Stripe's privacy practices, please review the Stripe Privacy Policy and Privacy Center.

9. How We Use Information

We may use information collected through Willow to:

  • Create and maintain accounts
  • Authenticate users
  • Create and manage events
  • Process guest uploads
  • Store and display photographs
  • Operate shared galleries
  • Generate event links and QR codes
  • Create and provide highlight reels
  • Process and verify purchases
  • Activate paid event access
  • Process refunds and address payment disputes
  • Send functional account, transaction, or event communications
  • Moderate event content
  • Respond to reports of inappropriate content
  • Prevent abuse, spam, fraud, and unauthorized activity
  • Troubleshoot technical problems
  • Maintain the security and reliability of Willow
  • Provide customer support
  • Improve the operation and performance of the Services
  • Enforce our Terms of Use and other policies
  • Comply with applicable laws and legal obligations

10. Moderation, Reporting, and Abuse Prevention

Willow may provide hosts with tools to review, approve, reject, hide, or remove photographs submitted to their events.

Users may also be provided with mechanisms to report content or activity they believe is inappropriate, unlawful, abusive, or otherwise violates Willow's rules.

Willow may investigate reports and take appropriate action, including restricting or removing content or access.

Information associated with reports and blocked guest identifiers may be retained for as long as reasonably necessary to operate the applicable event, investigate reports, enforce Willow's rules, and prevent abuse.

11. How Information Is Stored and Protected

Willow currently uses MongoDB for account information, event information, photo metadata, payment-related records, and other application data.

Photographs, event cover images, generated highlight-reel files, and other event media may be stored using Emergent Managed Object Storage or other service providers used to operate Willow.

Willow uses reasonable administrative, technical, and organizational safeguards designed to protect information against unauthorized access, alteration, disclosure, loss, or destruction.

These safeguards may include encryption, access controls, authentication protections, and other security practices appropriate to the Services.

However, no internet transmission, storage system, application, or security measure can guarantee absolute security.

Users are responsible for protecting their account credentials, devices, event links, and QR codes from unauthorized use.

Approved content associated with a shared event may be accessible to anyone possessing the applicable event-sharing link or QR code, depending on the event's settings.

12. Service Providers

Willow uses third-party service providers to operate portions of the Services.

These may include:

  • Emergent — Provides infrastructure and services that may include managed object storage, authentication-related services, hosting, and transactional infrastructure.
  • Google — Provides authentication when a user chooses Google Sign-In.
  • Resend — May be used to deliver transactional, account-related, or event-related emails.
  • Stripe — Provides payment processing and related payment, fraud-prevention, security, authentication, and business services.

These providers may process information as necessary to provide their respective services, subject to their own contractual obligations and privacy practices.

Some service providers may process information in countries other than the country where you live, including the United States.

Willow does not sell or rent your personal information to third parties for advertising purposes.

13. Advertising, Analytics, Cookies, and Tracking

Willow does not currently use uploaded photographs or personal information for targeted advertising.

According to Willow's current application configuration, Willow does not currently use advertising SDKs, advertising identifiers, behavioral advertising systems, or cross-site advertising tracking for Willow's own advertising purposes.

Willow and its service providers may use cookies, local storage, session technologies, or similar technologies that are necessary to:

  • Keep users signed in
  • Maintain sessions
  • Remember supported preferences
  • Secure the Services
  • Prevent fraud and abuse
  • Process payments
  • Diagnose technical problems
  • Maintain functionality

Third-party services, including Stripe, may use cookies or similar technologies in connection with their services.

If Willow's analytics, advertising, cookie, or tracking practices materially change, this Privacy Policy will be updated as appropriate.

14. Data Retention

We retain information only for as long as reasonably necessary to provide the Services, satisfy legal obligations, maintain business records, resolve disputes, prevent fraud and abuse, and enforce agreements.

Current retention practices may include:

Account information: Retained while your Willow account remains active and removed or de-identified following account deletion, subject to legitimate legal, fraud-prevention, security, accounting, or compliance requirements.

Events and photo metadata: Retained until deleted, the associated account is deleted, or the applicable event storage period expires. Event storage periods may vary depending on the applicable Willow offering and will be communicated through the Services where appropriate.

Uploaded photographs and event media: May be removed when an event expires, is deleted, or the associated account is deleted, subject to operational backup cycles, legal obligations, and legitimate security requirements.

Payment records: Certain transaction information may be retained after an account or event is deleted when necessary for accounting, tax, refund, dispute, chargeback, fraud-prevention, or other legal and business-record requirements.

Moderation and security information: Information associated with abuse prevention, reports, blocked identifiers, security incidents, and rate limiting may be retained for as long as reasonably necessary to protect Willow, its users, and the Services.

Stripe and other service providers may maintain information according to their own legal obligations and retention policies.

15. Your Choices and Privacy Rights

Depending on your location and applicable law, you may have rights regarding personal information Willow maintains about you.

These may include:

  • Access — Request access to personal information we hold about you.
  • Correction — Request correction of inaccurate or incomplete personal information.
  • Deletion — Request deletion of personal information, subject to applicable exceptions.
  • Objection or Restriction — Object to or request restriction of certain processing where applicable.
  • Data Portability — Request certain personal information in a structured, commonly used, and machine-readable format where applicable.
  • Withdrawal of Consent — Where processing relies on consent, withdraw that consent where applicable.

To exercise applicable privacy rights, contact us at privacy@thewillowevent.com.

We may need to verify your identity before fulfilling certain requests.

Account Deletion

Willow provides account deletion functionality through the application.

Users may also use Willow's external account-deletion method made available through the Willow website.

Deleting an account initiates deletion or de-identification of applicable account information and associated data, subject to the retention practices and legal exceptions described in this Privacy Policy.

Certain information may need to be retained after deletion for purposes such as payment records, tax and accounting obligations, fraud prevention, security, dispute resolution, and compliance with law.

16. Children's Privacy

Willow's Services are not intended for individuals under the age of 13.

We do not knowingly collect personal information directly from children under 13 in a manner prohibited by applicable law.

Events may include photographs depicting children when those photographs are uploaded by hosts or guests. The person uploading such content is responsible for having the appropriate right or permission to share it.

If we learn that personal information has been collected directly from a child under 13 in violation of applicable requirements, we will take appropriate steps to delete it.

If you are a parent or guardian and believe a child has provided personal information to Willow improperly, contact us at privacy@thewillowevent.com.

17. International Data Transfers

Information collected through Willow may be stored, processed, or transferred to countries other than the country in which you live, including the United States.

Our service providers may also process information in multiple jurisdictions.

Where required by applicable law, appropriate measures may be used to protect personal information transferred internationally.

18. Legal Requirements and Protection of Willow

Willow may preserve, use, or disclose information when reasonably necessary to:

  • Comply with applicable laws, regulations, legal processes, or enforceable governmental requests
  • Protect the rights, property, security, or safety of Willow, our users, or others
  • Investigate fraud, abuse, security incidents, or violations of our policies
  • Enforce our Terms of Use and other agreements
  • Establish, exercise, or defend legal claims
  • Respond to emergencies involving potential threats to safety where permitted by law

We will disclose information in response to legal requests only when we reasonably believe disclosure is required or permitted by applicable law.

19. Business Transfers

If Willow is involved in a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or transfer of all or part of the business, information associated with the Services may be transferred as part of that transaction where permitted by law.

Any successor responsible for personal information covered by this Privacy Policy will be expected to handle that information in accordance with applicable privacy requirements.

20. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to Willow's Services, technology, payment systems, service providers, business practices, or applicable laws.

When we make changes, we will update the "Last Updated" date at the top of this policy.

If a change materially affects how we handle personal information, we may provide additional notice when appropriate or required by law.

We encourage users to periodically review this Privacy Policy.

21. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or Willow's privacy practices, contact us at:

Email: privacy@thewillowevent.com
Operator: Willow
Website: www.thewillowevent.com
Location: New Jersey, United States

Version 2026-09-28

One important improvement I made is removing the old statement that some paid plans currently have “approximately two months” of storage. Your previous policy actually committed Willow to specific approximate storage periods.  Unless you deliberately want that to be a contractual expectation, it's safer for the Privacy Policy to say that retention varies by offering and have the actual storage duration displayed with the package.

I also added a business-transfer section. That's useful given your longer-term plan to commercialize Willow because it explains what can happen to user information if the business is ever acquired or its assets are transferred.

This is a strong working policy, but it isn't a substitute for review by a lawyer, particularly once Willow begins taking payments or expands beyond the U.S.

If you want, I can also turn this complete updated version into a Word document, replacing the older Privacy Policy file you have.

Let me save it as word doc

Yes — I can turn the complete updated Willow Privacy Policy above into a Word (.docx) file for you.

Please do👍

Done. I created the complete updated Willow Privacy Policy as a professionally formatted Word document.

Download Willow Privacy Policy – Updated 2026-09-28 (.docx) 

Willow_Privacy_Policy_Updated_2026-09-28.docxDocument
Anything else i need for website ?

Yes. Based on what we've already completed for Willow, you're pretty close. For the website itself, I would make sure these pieces are visible and easy to reach before Stripe reviews it. Stripe requires a functioning, publicly accessible web presence that clearly identifies the business and what you're selling, and it can re-check the site later. 

Your website should have:

  • ✅ Privacy Policy — updated today with Stripe/payment processing.
  • ✅ Terms of Use — already created.
  • ✅ Refund & Cancellation Policy — created today.
  • Pricing page — clearly show your three options: 1 Event, 2 Events, and Unlimited Events, including the exact price and what's included. Clearly say “One-time payment — no subscription / no automatic renewal.”
  • About / How Willow Works — explain exactly what the customer receives: create an event, share QR/link, guests upload photos, host moderation, shared gallery, highlight reel, etc.
  • Contact / Support page — show a real support email. I recommend support@thewillowevent.com, while keeping privacy@thewillowevent.com for privacy requests.
  • Account Deletion page — you already created this for Google Play. Keep it publicly accessible.
  • Terms acceptance at checkout — before paying, something like: “By purchasing, you agree to Willow's Terms of Use and Refund Policy.”
  • Clear checkout description — e.g. “Willow Single Event – $XX – One-Time Payment.” This helps prevent customers thinking they're entering a subscription.
  • Business identity in the footer — Willow/business legal name, contact link, Privacy Policy, Terms, Refund Policy, and Account Deletion. Once your LLC is officially formed, I'd update this to the exact legal company name you use with Stripe. Stripe says your website's business information should match what you provide to Stripe. 
  • HTTPS/security — thewillowevent.com and checkout pages should use HTTPS.
  • Working links and pages — don't leave “Coming Soon,” broken links, fake buttons, or unfinished pricing pages when you submit the site to Stripe. Stripe specifically flags inaccessible and incomplete sites during verification. 

One thing I'd add specifically for Willow

Because customers are paying for digital event access, I'd put a short statement directly underneath the Buy button:

One-time purchase. No subscription or automatic renewal. Digital access is activated after successful payment. See our Refund Policy for refund eligibility.

That makes the transaction extremely clear before payment.

Also make sure you retain control of thewillowevent.com. Stripe can ask you to verify ownership of the domain during account review. 

At this point, rather than creating more policies blindly, the best next step would be for me to inspect the live thewillowevent.com page-by-page and give you a simple READY / NEEDS FIXING checklist for Stripe.

Library/Willow_Privacy_Policy_Updated_2026-09-28.docxWillo…8.docx

100%

WILLOW

Privacy Policy

Effective Date: September 28, 2026
Last Updated: September 28, 2026

Operator: Willow

Contact: privacy@thewillowevent.com

Website: www.thewillowevent.com

Location: New Jersey, United States

Willow ("Willow," "we," "us," or "our") provides an event photo-sharing platform that allows hosts to create events, share event access through QR codes or links, collect photos from guests, manage event galleries, create and share event content, and purchase access to Willow services.

This Privacy Policy explains what information we collect, why we collect it, how we use and store it, when it may be shared, and the choices available to you.

This Privacy Policy applies to the Willow website, mobile application, guest upload pages, payment-related functionality, and related services (collectively, the "Services").

By using the Services, you acknowledge the practices described in this Privacy Policy.

1. Who This Privacy Policy Applies To

Willow may be used by three primary types of users:

Hosts — People who create a Willow account and create or manage events.

Guests — People who access an event through a shared link or QR code and may upload or view photos. Guests may use certain Willow features without creating an account.

Viewers — People who access a shared event album, gallery, highlight reel, or other shared event content.

2. Information We Collect

The information Willow collects depends on how you use the Services.

2.1 Account Information

When you create a Willow account using email and password, we may collect:

Email address

Display name

Password information in hashed form

Internal account identifier

Passwords are stored using secure hashing. Willow does not store your password in readable plaintext form.

2.2 Google Sign-In

Willow may allow you to sign in using Google. If you choose "Continue with Google," we may receive information authorized through Google's authentication process, such as:

Email address

Display name

Profile picture URL

Account or authentication identifier

Session information necessary to keep you signed in

Willow does not receive or store your Google password.

Willow does not obtain access through basic Google Sign-In to your Gmail messages, Google Drive files, contacts, calendar, or other Google account content beyond information authorized for authentication.

Google's processing of information is governed by Google's own privacy policies and account settings.

3. Event Information

When a host creates or manages an event, Willow may process information including:

Event name

Event date

Event settings

Event purchase or access level

Event cover image

Uploaded photographs

Photo approval and moderation settings

Event QR codes and links

Highlight reels

Information necessary to organize and operate the event

Willow may offer paid access options including a Single Event purchase, Two-Event Package, Unlimited Events option, or other purchase options displayed at the time of checkout.

These purchases may be associated with the applicable Willow account or event so that we can provide the services purchased.

4. Photos and User Content

Willow allows hosts and guests to upload photographs and other supported event content.

Uploaded photos may be stored together with information necessary to associate them with the appropriate event.

You retain any ownership rights you have in content you upload to Willow. Uploading content does not transfer ownership of that content to Willow.

By uploading content, you provide Willow with the limited permission necessary to host, store, process, reproduce, display, transmit, and otherwise handle the content for purposes of operating and providing the Services.

You should only upload photographs or other content that you have the right or appropriate permission to share.

5. Guest Uploads

Guests may be able to participate in Willow events without creating an account.

When a guest uploads photos or interacts with an event, Willow may process:

Photos selected by the guest

An optional display name entered by the guest

A randomly generated browser or device identifier used for abuse prevention and moderation

Limited technical information necessary for security, rate limiting, troubleshooting, and reporting inappropriate content

The random identifier used for guest moderation is not intended to be a hardware identifier such as an IMEI, MAC address, or advertising ID.

Willow may temporarily process an IP address or related technical information for security, fraud prevention, abuse prevention, and rate-limiting purposes.

If a guest reports inappropriate content and another identifier is unavailable, limited IP-derived information may be used to prevent duplicate or abusive reports.

Some guest preferences, such as a remembered display name or previously reported-photo list, may be stored locally in the guest's browser rather than in Willow's database.

Guests are not required to provide an email address simply to access supported guest-upload functionality unless a particular feature clearly requires one.

6. Shared Events, QR Codes, and Links

Willow is designed to make sharing event photographs simple.

Event hosts may distribute QR codes or links that provide access to an event.

Depending on an event's settings, anyone who obtains the event link or QR code may potentially be able to access approved event content.

Users should therefore treat event links and QR codes as sharing credentials and distribute them only to appropriate people.

Pending photographs awaiting host approval are intended to be accessible only through authorized host or moderation functionality.

Once photographs are approved for a shared event gallery, they may be visible to people who have access to that event.

Willow cannot control what another person does with a photograph or other content after that person has legitimately viewed, saved, shared, or downloaded it.

7. Photo and Media Permissions

Willow may request access to photos or media on your device when you choose to upload content or save Willow-generated content.

Depending on your device and operating system, Willow may request access necessary to:

Select photographs for upload

Upload selected photographs

Save generated QR posters

Save highlight reels

Save other event-related media

Where supported, Willow may use operating-system photo selection tools that allow you to choose specific photos.

Willow does not require location, contacts, calendar, SMS, call-history, health, biometric, or microphone access for its current core functionality unless a future feature clearly requires such access and appropriate notice or permission is provided.

8. Payments and Stripe

Willow uses Stripe as a third-party payment processor for paid Willow services.

Paid options may include:

Single Event access

Two-Event Packages

Unlimited Events access

Other one-time purchase options that may be offered in the future

The price, features, and applicable limitations of a purchase will be displayed at or before checkout.

Information Processed During Payment

When you make a purchase, payment and transaction information may be provided directly to Stripe.

Depending on the payment method and Stripe services used, Stripe may process information including:

Name

Email address

Billing information

Payment method information

Transaction amount

Currency

Date and time of purchase

Information about the service purchased

IP address

Browser or device information

Cookies or similar technologies

Information used for authentication, security, fraud detection, and fraud prevention

Willow does not directly receive or store your complete credit or debit card number, CVV, or complete bank-account credentials when those details are entered directly through Stripe's payment interface.

Information Willow May Receive

Willow may receive and retain limited information relating to your transaction, including:

Stripe payment or session identifier

Customer or transaction identifier

Amount paid

Currency

Payment status

Purchase date and time

Willow product or event associated with the purchase

Refund or dispute status

Limited information necessary to identify and support the transaction

We may use this information to:

Confirm and activate purchases

Associate purchases with Willow accounts or events

Provide purchased services

Maintain transaction history

Process refunds

Respond to payment disputes or chargebacks

Prevent duplicate or fraudulent transactions

Provide customer support

Maintain accounting and tax records

Comply with applicable legal requirements

Stripe may process personal information for its own permitted purposes, including payment processing, authentication, security, fraud detection and prevention, loss prevention, regulatory compliance, analytics, and operation and improvement of its services.

Stripe's collection and processing of personal information is also governed by Stripe's own privacy practices.

For additional information about Stripe's privacy practices, please review the Stripe Privacy Policy and Privacy Center.

9. How We Use Information

We may use information collected through Willow to:

Create and maintain accounts

Authenticate users

Create and manage events

Process guest uploads

Store and display photographs

Operate shared galleries

Generate event links and QR codes

Create and provide highlight reels

Process and verify purchases

Activate paid event access

Process refunds and address payment disputes

Send functional account, transaction, or event communications

Moderate event content

Respond to reports of inappropriate content

Prevent abuse, spam, fraud, and unauthorized activity

Troubleshoot technical problems

Maintain the security and reliability of Willow

Provide customer support

Improve the operation and performance of the Services

Enforce our Terms of Use and other policies

Comply with applicable laws and legal obligations

10. Moderation, Reporting, and Abuse Prevention

Willow may provide hosts with tools to review, approve, reject, hide, or remove photographs submitted to their events.

Users may also be provided with mechanisms to report content or activity they believe is inappropriate, unlawful, abusive, or otherwise violates Willow's rules.

Willow may investigate reports and take appropriate action, including restricting or removing content or access.

Information associated with reports and blocked guest identifiers may be retained for as long as reasonably necessary to operate the applicable event, investigate reports, enforce Willow's rules, and prevent abuse.

11. How Information Is Stored and Protected

Willow currently uses MongoDB for account information, event information, photo metadata, payment-related records, and other application data.

Photographs, event cover images, generated highlight-reel files, and other event media may be stored using Emergent Managed Object Storage or other service providers used to operate Willow.

Willow uses reasonable administrative, technical, and organizational safeguards designed to protect information against unauthorized access, alteration, disclosure, loss, or destruction.

These safeguards may include encryption, access controls, authentication protections, and other security practices appropriate to the Services.

However, no internet transmission, storage system, application, or security measure can guarantee absolute security.

Users are responsible for protecting their account credentials, devices, event links, and QR codes from unauthorized use.

Approved content associated with a shared event may be accessible to anyone possessing the applicable event-sharing link or QR code, depending on the event's settings.

12. Service Providers

Willow uses third-party service providers to operate portions of the Services.

Emergent — Provides infrastructure and services that may include managed object storage, authentication-related services, hosting, and transactional infrastructure.

Google — Provides authentication when a user chooses Google Sign-In.

Resend — May be used to deliver transactional, account-related, or event-related emails.

Stripe — Provides payment processing and related payment, fraud-prevention, security, authentication, and business services.

These providers may process information as necessary to provide their respective services, subject to their own contractual obligations and privacy practices.

Some service providers may process information in countries other than the country where you live, including the United States.

Willow does not sell or rent your personal information to third parties for advertising purposes.

13. Advertising, Analytics, Cookies, and Tracking

Willow does not currently use uploaded photographs or personal information for targeted advertising.

According to Willow's current application configuration, Willow does not currently use advertising SDKs, advertising identifiers, behavioral advertising systems, or cross-site advertising tracking for Willow's own advertising purposes.

Willow and its service providers may use cookies, local storage, session technologies, or similar technologies that are necessary to:

Keep users signed in

Maintain sessions

Remember supported preferences

Secure the Services

Prevent fraud and abuse

Process payments

Diagnose technical problems

Maintain functionality

Third-party services, including Stripe, may use cookies or similar technologies in connection with their services.

If Willow's analytics, advertising, cookie, or tracking practices materially change, this Privacy Policy will be updated as appropriate.

14. Data Retention

We retain information only for as long as reasonably necessary to provide the Services, satisfy legal obligations, maintain business records, resolve disputes, prevent fraud and abuse, and enforce agreements.

Account information — Retained while your Willow account remains active and removed or de-identified following account deletion, subject to legitimate legal, fraud-prevention, security, accounting, or compliance requirements.

Events and photo metadata — Retained until deleted, the associated account is deleted, or the applicable event storage period expires. Event storage periods may vary depending on the applicable Willow offering and will be communicated through the Services where appropriate.

Uploaded photographs and event media — May be removed when an event expires, is deleted, or the associated account is deleted, subject to operational backup cycles, legal obligations, and legitimate security requirements.

Payment records — Certain transaction information may be retained after an account or event is deleted when necessary for accounting, tax, refund, dispute, chargeback, fraud-prevention, or other legal and business-record requirements.

Moderation and security information — Information associated with abuse prevention, reports, blocked identifiers, security incidents, and rate limiting may be retained for as long as reasonably necessary to protect Willow, its users, and the Services.

Stripe and other service providers may maintain information according to their own legal obligations and retention policies.

15. Your Choices and Privacy Rights

Depending on your location and applicable law, you may have rights regarding personal information Willow maintains about you.

These may include:

Access — Request access to personal information we hold about you.

Correction — Request correction of inaccurate or incomplete personal information.

Deletion — Request deletion of personal information, subject to applicable exceptions.

Objection or Restriction — Object to or request restriction of certain processing where applicable.

Data Portability — Request certain personal information in a structured, commonly used, and machine-readable format where applicable.

Withdrawal of Consent — Where processing relies on consent, withdraw that consent where applicable.

To exercise applicable privacy rights, contact us at privacy@thewillowevent.com.

We may need to verify your identity before fulfilling certain requests.

Account Deletion

Willow provides account deletion functionality through the application.

Users may also use Willow's external account-deletion method made available through the Willow website.

Deleting an account initiates deletion or de-identification of applicable account information and associated data, subject to the retention practices and legal exceptions described in this Privacy Policy.

Certain information may need to be retained after deletion for purposes such as payment records, tax and accounting obligations, fraud prevention, security, dispute resolution, and compliance with law.

16. Children's Privacy

Willow's Services are not intended for individuals under the age of 13.

We do not knowingly collect personal information directly from children under 13 in a manner prohibited by applicable law.

Events may include photographs depicting children when those photographs are uploaded by hosts or guests. The person uploading such content is responsible for having the appropriate right or permission to share it.

If we learn that personal information has been collected directly from a child under 13 in violation of applicable requirements, we will take appropriate steps to delete it.

If you are a parent or guardian and believe a child has provided personal information to Willow improperly, contact us at privacy@thewillowevent.com.

17. International Data Transfers

Information collected through Willow may be stored, processed, or transferred to countries other than the country in which you live, including the United States.

Our service providers may also process information in multiple jurisdictions.

Where required by applicable law, appropriate measures may be used to protect personal information transferred internationally.

18. Legal Requirements and Protection of Willow

Willow may preserve, use, or disclose information when reasonably necessary to:

Comply with applicable laws, regulations, legal processes, or enforceable governmental requests

Protect the rights, property, security, or safety of Willow, our users, or others

Investigate fraud, abuse, security incidents, or violations of our policies

Enforce our Terms of Use and other agreements

Establish, exercise, or defend legal claims

Respond to emergencies involving potential threats to safety where permitted by law

We will disclose information in response to legal requests only when we reasonably believe disclosure is required or permitted by applicable law.

19. Business Transfers

If Willow is involved in a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or transfer of all or part of the business, information associated with the Services may be transferred as part of that transaction where permitted by law.

Any successor responsible for personal information covered by this Privacy Policy will be expected to handle that information in accordance with applicable privacy requirements.

20. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to Willow's Services, technology, payment systems, service providers, business practices, or applicable laws.

When we make changes, we will update the "Last Updated" date at the top of this policy.

If a change materially affects how we handle personal information, we may provide additional notice when appropriate or required by law.

We encourage users to periodically review this Privacy Policy.

21. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or Willow's privacy practices, contact us at:

Email — privacy@thewillowevent.com

Operator — Willow

Website — www.thewillowevent.com

Location — New Jersey, United States

Version 2026-09-28

Willow Privacy Policy • www.thewillowevent.com • Version 2026-09-28


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